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Craft Luxury Haircare

We believe the products that you use on your hair are just as important as the air you breathe.

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Smooth Shine and Body .

A light styling creme meant to bring out the swagger in your hair and the step in your stride. Use as needed in wet hair for light hold, shine and style. Use on dry hair to further define your style, after all... Isn’t it good to be you?

The all inclusive serum, for use on any hair type and to create any hairstyle, is a tool for smoothing, scrunching, setting, conditioning, light hold and volume. With a cuticle sealant, humidity resistance, frizz control and thermal protection, Sooth will help repair your hair overtime. Apply over towel dried hair for a sleek blowout that doesn’t sacrifice body. For added condition apply a touch to dry hair for separation and texture.

APPLICATION


BENEFITS
• Restores smoothness, gloss, and shine while providing body
• Soothes lifted cuticles that have been damaged by chemicals or styling
• Complete split end repair
• Smooth style hold and conditioning
• Anti humectant, thermal protectant

+ -
$52.00
Define and Hold.

Whether you’ve decided to be a secret agent or a supermodel, this was made to give you the comfort of hold and style throughout your day. Apply to wet hair if you're a supermodel model, or to dry hair if you're a secret agent.

Provides superior hold while leaving even the finest hair lifted and full of volume. Captivate has the ability to create a multitude of styles with just a little squeeze to sculpt, set, hold, volumize, or put frizzy hair in its place. Captivate is a conditioning, anti-humidity, non flaking gel. Apply on towel dried hair for killer blowouts or simply sculpt with your hands and let dry.

APPLICATION


BENEFITS
• Powerful weightless hold
• Superior humidity resistance
• Non-flaky or tacky
• Light reflective shine

+ -
$46.00
Anti-frizz Moisture and Control.

Whether you've spent the day in a convertible, had a roll in the hay, or your finger somehow got stuck in the proverbial socket, this is the nourishment your soulless frizz and out of hand wave and curl have been craving. Put on wet hair to smooth out the kinks and on dry hair so you can shine. Be intentional.

Elixir is like a keratin treatment in a bottle. Our oils proprietary blend has the ability to moisturize, defrizz and protect your hair against thermal damage and humidity, while making it smooth, soft and non greasy. It aids in color retention and restores strength by preventing damage and healing cuticle layers that have been stressed by the elements. Apply on towel dried hair working your way from the bottom up. Use a few extra drops at the end of your blowout for polish and shine.

APPLICATION


BENEFITS
• Thermal-activated protection resistant to attack by extreme temperatures
• Restores strength, smoothness, manageability and shine for dry hair
• Creates a barrier shield preventing cuticle lift, reducing breakage
• Humidity shield
• Prolonged color retention



+ -
$58.00
For Lift and Density.

Need a pick me up? Look into the mirror, smile and know you’ve got this... Then confidently spray into wet hair for more hold and onto dry hair for free and tousled hair... style and don’t hold back from who you were meant to be.

Intense has the ability to increase the density of the hair shaft, giving hair a thicker more voluminous look. Anti frizz and anti humidity technology helps your blowout withstand anything that comes your way. Apply on towel dried hair at the root and dry. For added texture at the end of any blow out, mist on dry hair and tousle.

APPLICATION


BENEFITS
• Creates a lightweight barrier around cuticle that plumps the hair shaft for ultimate volume
• Shield forming technology directs hair in an upward motion
• Superior hold and resistance at any level of humidity
• Ultimate shine, luster, frizz control
• Protects against free radicals

+ -
$53.00
Body and Volume.

They say size doesn’t matter... they’ve obviously never had it. Use on wet hair for lift, fullness and hold.

Elevate is made to help you achieve the perfect blowout by increasing your hair’s volume with a moisture rich formula that protects from humidity and free radicals as it works. It improves the texture of your hair without clumping or flaking. This rich formula can be applied on towel dried hair beginning at the scalp and working your way down.

APPLICATION


BENEFITS
• Restores the appearance and feel of hair, increasing body, texture and flexibility
• Reduction of flakes and fly-aways embodying a smooth, shiny appearance
• Cuticle-penetrating moisture with reparative benefits and protection against deterioration
• Superior retention

+ -
$45.00

Best Sellers

Smooth Shine and Body .

A light styling creme meant to bring out the swagger in your hair and the step in your stride. Use as needed in wet hair for light hold, shine and style. Use on dry hair to further define your style, after all... Isn’t it good to be you?

The all inclusive serum, for use on any hair type and to create any hairstyle, is a tool for smoothing, scrunching, setting, conditioning, light hold and volume. With a cuticle sealant, humidity resistance, frizz control and thermal protection, Sooth will help repair your hair overtime. Apply over towel dried hair for a sleek blowout that doesn’t sacrifice body. For added condition apply a touch to dry hair for separation and texture.

APPLICATION


BENEFITS
• Restores smoothness, gloss, and shine while providing body
• Soothes lifted cuticles that have been damaged by chemicals or styling
• Complete split end repair
• Smooth style hold and conditioning
• Anti humectant, thermal protectant

+ -
$52.00
Anti-frizz Moisture and Control.

Whether you've spent the day in a convertible, had a roll in the hay, or your finger somehow got stuck in the proverbial socket, this is the nourishment your soulless frizz and out of hand wave and curl have been craving. Put on wet hair to smooth out the kinks and on dry hair so you can shine. Be intentional.

Elixir is like a keratin treatment in a bottle. Our oils proprietary blend has the ability to moisturize, defrizz and protect your hair against thermal damage and humidity, while making it smooth, soft and non greasy. It aids in color retention and restores strength by preventing damage and healing cuticle layers that have been stressed by the elements. Apply on towel dried hair working your way from the bottom up. Use a few extra drops at the end of your blowout for polish and shine.

APPLICATION


BENEFITS
• Thermal-activated protection resistant to attack by extreme temperatures
• Restores strength, smoothness, manageability and shine for dry hair
• Creates a barrier shield preventing cuticle lift, reducing breakage
• Humidity shield
• Prolonged color retention



+ -
$58.00
For Lift and Density.

Need a pick me up? Look into the mirror, smile and know you’ve got this... Then confidently spray into wet hair for more hold and onto dry hair for free and tousled hair... style and don’t hold back from who you were meant to be.

Intense has the ability to increase the density of the hair shaft, giving hair a thicker more voluminous look. Anti frizz and anti humidity technology helps your blowout withstand anything that comes your way. Apply on towel dried hair at the root and dry. For added texture at the end of any blow out, mist on dry hair and tousle.

APPLICATION


BENEFITS
• Creates a lightweight barrier around cuticle that plumps the hair shaft for ultimate volume
• Shield forming technology directs hair in an upward motion
• Superior hold and resistance at any level of humidity
• Ultimate shine, luster, frizz control
• Protects against free radicals

+ -
$53.00
Define and Hold.

Whether you’ve decided to be a secret agent or a supermodel, this was made to give you the comfort of hold and style throughout your day. Apply to wet hair if you're a supermodel model, or to dry hair if you're a secret agent.

Provides superior hold while leaving even the finest hair lifted and full of volume. Captivate has the ability to create a multitude of styles with just a little squeeze to sculpt, set, hold, volumize, or put frizzy hair in its place. Captivate is a conditioning, anti-humidity, non flaking gel. Apply on towel dried hair for killer blowouts or simply sculpt with your hands and let dry.

APPLICATION


BENEFITS
• Powerful weightless hold
• Superior humidity resistance
• Non-flaky or tacky
• Light reflective shine

+ -
$46.00
Body and Volume.

They say size doesn’t matter... they’ve obviously never had it. Use on wet hair for lift, fullness and hold.

Elevate is made to help you achieve the perfect blowout by increasing your hair’s volume with a moisture rich formula that protects from humidity and free radicals as it works. It improves the texture of your hair without clumping or flaking. This rich formula can be applied on towel dried hair beginning at the scalp and working your way down.

APPLICATION


BENEFITS
• Restores the appearance and feel of hair, increasing body, texture and flexibility
• Reduction of flakes and fly-aways embodying a smooth, shiny appearance
• Cuticle-penetrating moisture with reparative benefits and protection against deterioration
• Superior retention

+ -
$45.00